Tuesday, October 22, 2013

The Crowd and Mass Culture


The turn of the century seemed filled with so much promise.  A new age overflowing with possibility and hopes of the “American Dream”.  It is with this sentiment that we begin The Crowd; a story of the quintessential all-American boy, literally born on the 4th of July in 1900 small-town America.  His father optimistically states: “I’m going to give him every opportunity.”  And from this point, he ingrains the notion of believing that you deserve more; that, in the mere moments of his birth and through his childhood, this boy is capable of greatness.  But, as we see from Marx, we cannot look from heaven down and see the creation of man in thought and dream alone.  (In fact each time our protagonist, John, attempts to merely dream of success or doodle about his dreams, nothing happens and he gets further ground down.)  Instead man is a product of his circumstances, indeed of the products he creates.  He further clarifies, “we do not set out from what men say, imagine, conceive, nor from men as narrated, thought of, imagined, conceived, in order to arrive at men in the flesh.  We set out from real, active men, and on the basis of their real life process we demonstrate the development of the ideological reflexes and echoes of this life-process.” (154)  Although the idealism of the turn of the century seemed enough for this small town boy on the road to great things, it is apparent that reality and necessity got in the way of those not fully-visualized dreams.

When questioned by the neighborhood boys about what he wants to be when he grows up, there is no clear response as to an occupation from John.  Instead he relies on his father’s notion that he is going to be great.  His path, however, is turned upside down when his father suddenly dies.  It is with this first moment that King Vidor’s visual genius and symbolic style emerges.  As the ambulance pulls up at the house, a massive crowd of neighbors appears, pushing their way into house, but still respectful.  They let the family, and specifically the boy John, emerge on the stairs, separating himself from the crowd while still being a part of the community.  This first image highlights what Simmel was discussing in his paper on sociology.  He realizes that there is a distinct difference in the feel and attitude of a small, rural town versus the big metropolis; a concept Vidor builds upon beautifully.  The contrast in the close up, asymmetrical shots in the small town to the stark precision of the metropolis is daunting.  His long sweeps of a huge building in which he zeros in on just one of many windows, and inside, just one of many desks, and just one worker, of so many.  At the age of twenty-one, John sets out to prove himself in a world that he is not quite ready for.  The title card further reflects that, calling him: “One of the 7 million that believed New York depended on him.”  The realization is evident; you must be good to beat the crowd. 

But it is not enough to just have a dream.  As Simmel further illustrates, in the metropolis, there is a distinct loss of individuality, and our boy with a dream becomes a number, working on an impersonal time schedule in a world run by arithmetic, where quantity has replaced quality and as Simmel suggests, the “money economy dominates the metropolis” (412)  But our protagonist doesn’t seem to fit within this world.  In the bathroom sequence, he doesn’t follow the protocol of all facing the same way and talking about the same stuff.  He seems to be the lone individual, trying to exert his uniqueness into the world; a world that demands precision and product.  John, however, isn’t focused on work, but rather on his dream.  At first he references study, but allows the pressures and pleasures of the world to distract him from even that pursuit.  He and Mary make fun of the lower class (the proletariat), a foreshadowing of what they are to become.  John does, however fall under the spell of advertisement, commercialism, and urbanization, realizing from an ad that he will be happy with a wife and house – yet again, the American Dream.  He soon, becomes disenchanted and disinterested in family life at Christmas with Mary’s family.  His in-laws are concerned with his lack of money and status.  Unappreciative of his tricks, they question the supposed raise he was supposed to be getting.  And with this, we see that Marx is correct in his thought that production and ownership determine status, even within the family unit. 

Marx suggests that reality shapes the mind, and creates a false consciousness for the oppressed.  The producer is disconnected from the product in this unjust division of labor, and people like John, who sit all day at a desk, tallying numbers, never get to touch or see the outcome of those numbers.  The product becomes this intangible and distanced thing and provides no pleasure, warmth (thank you Simmel) or actuality.  So the worker must become focused on essentials first, the needs or social productive forces.  Marx states that “As individuals express their life, so they are.  What they are, therefore, coincides with their production, both with what they produce and with how they produce.  The nature of individuals thus depends on the material conditions determining their production.” (150)  And John’s aren’t good.  He is continually looked over for promotion because he won’t play the game like Bert and cozy up to the bosses.  He is waiting for his “big break” and thinks someone should notice his genius in slogan writing.  As Simmel suggests, our protagonist is focused on his specialization.  In a world where one has to keep up, to be incomparable or irreplaceable and have a confidant and definite sense of self, he surmises that this urban world has lied to him.  Blaming his wife for their house falling apart, he states that “Marriage isn’t a wonderful word, it’s a sentence.”  And though Simmel infers that urban life allows for individuality, it also, according The Crowd, stifles it.

But, as all life has its ups and downs, so too does John’s.  Problems with essentials and needs are swept under the table with the news that a baby is on the way.  Here again we can use Simmel to compare the difference in the metropolis and the rural community.  In contrast to the small town doctor who comes to the house to deliver John for his parents, John waits at work to hear the news.  Vidor’s uniformity of all the husbands waiting in the hall, all the wives sharing the same huge and impersonal room, lined with beds, the anxiety of the cold hospital where an apprehensive husband searches for a doctor and then for his wife sheds brilliant light on the inevitable assumption that the individual has to be outside of the norm to matter.  As Simmel states: “The individual has become a mere cog in an enormous organization of things and powers which tear from his hands all progress, spirituality, and value in order to transform them from their subjective form into the form of the purely objective life.” (422)

The symbol of the crowd appears again and again throughout the film.  From the crowded hospital to the crowded beach where he can’t play his ukulele, to the crowd of people surrounding John’s family’s latest tragedy, we learn that “Crowds laughs with you always but will cry with you for only a day.”  And in this world of mass culture (the sheep mindset), “the world can’t stop ‘cause your baby’s sick.”  In contrast to the crowd at the first when John’s father died, this crowd of strangers won’t even let a father get through to his daughter who has been struck by a vehicle.  Vidor’s direction seems to show that we don’t know how big the crowd is or the opposition till we get in the middle of it.  But, unable to live in his grief, John returns to work and to, as Marx puts it, a place where “man’s own deed becomes an alien power opposed to him, which enslaves him instead of being controlled by him.” (160)  Still thinking that all he needs is an opportunity, he spirals downward till he nearly commits suicide in front of his son.  This disillusionment demonstrated Simmel’s notion that “self-preservation of certain personalities is brought at the price of devaluating the whole objective world, a devaluation which in the end unavoidably drags one’s own personality down into a feeling of the same worthlessness.” (415)

John finds that Marx, again, is correct in realizing that “life involves before everything else eating and drinking, a habitation, clothing and many other things.” (156)  His son gives him to courage to find and fight for those bare essentials for his family to survive.  He joins the throngs of men fighting their way for work – yet again an extraordinary crowd scene shot by Vidor that makes even the audiences feel tussled and claustrophobic.  As a desperate John gets a job juggling with a sign, the very thing he and Mary mocked not so many years before, Simmel’s belief that “money becomes the most frightful leveler” (414) echoes in John’s face.  We further see the wisdom of Marx in John’s need to keep his family together.  And though Simmel talks about how “One must meet the difficulty of asserting his own personality within the dimensions of metropolitan life,” (420) in order to survive, it seems that John must concede to the flow of the superstructure, from which there is no escape, just acceptance. 

King Vidor clearly struggled with the anxieties accompanying the impersonal metropolis.  Even the cover of the film shows a lone man, facing away from the crowd, pushing against them.  His storytelling in The Crowd discusses the effect of the individual versus the mass culture; and increase in standardization, urbanization, and materiality.  His aesthetic response to it is truly informative.  And I wonder if even Leavis, who showed contempt for some film, would be impressed.  Worried about the “cheap emotional appeals” of cinematic recreation and the far reaching consequences of broadcasting films, Leavis concluded that high culture was getting lost, and that Americanization and standardization was ridding the world of culture.  Perhaps, then, he would be pleased with King Vidor and his insistence (in a time when producers only wanted happy endings) in creating a realistic, almost foreboding conclusion to the film – a film the studio didn’t want to make in the first place.  But King Vidor was insistent, he thought the story needed to be shared and by novices, the everyman.  Marx has stated that “It is only possible to achieve real liberation in the real world and by employing real means.” (169)  In essence, one must work and his work must be valued by another.  And in that final shot, the community laughing together, as we pull away from the individual to the uniformity of the mass, and the music strikes a dissident chord, one wonders if it is all worth it?

No comments:

Post a Comment